Marketing Perspectives
Duration: 5 days
Who Should Attend?
Senor and middle-level managers, marketing professionals (including e-marketers) and those who want an understanding of the changing view of marketing.
Course Overview
This course will shed light on the changing marketing landscape, expose weaknesses in marketing campaigns, introduce some intelligent marketing practices and help to improve offerings to customers.
Course Outline
- Perspectives of Marketing
- CRM and Business Intelligence
- E-Marketing and M-Marketing
- Communicating Offerings to Customers
Please request for training brochure for further details.
In Partnership
Certificates of Participation from the University of California at Riverside Extension may be issued to participants for some training programmes and seminars.
What's Been Said
"Amazing Insights ..." [Seminar: Technology and the Future of Universities]
Participants, UK (January 2013)
